Hourly Salon

BRANDING ━ PRINT

Software

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

Hourly Salon is a modern, upscale hair salon dedicated to providing exceptional hair care services tailored to each client's unique style and personality. The salon offers a relaxing and luxurious environment where clients can unwind and enjoy a pampering experience.

The Challenge & Process

Through a structured process of consultation, concept development, refinement, and final delivery, I aimed to create a cohesive and memorable brand identity that enhances the salon's professional image and attracts new clients.

Designing the branding for Hourly Salon involved overcoming challenges related to capturing the salon’s essence, balancing detail and simplicity, creating a unique identity, and ensuring versatility. Through a structured design process that includes consultation, concept development, refinement, application, testing, and final delivery, the project aims to create a cohesive and memorable brand identity that enhances the salon’s professional image and attracts new clients.

I designed the logo to mimic the natural flow of hair, capturing the essence of beauty and elegance that the salon embodies. Using a combination of thin and thick line widths, the logo creates an organic and dynamic visual effect that mirrors the texture and movement of hair. This thoughtful design approach not only adds a touch of sophistication and artistry to the logo but also ensures it is instantly recognizable and memorable.

The Hourly Salon logo is much more than a visual identifier; it is a powerful symbol that encapsulates their attention to detail.

By choosing a standout color, Hourly Salon establishes a strong presence in the community, becoming a local landmark that clients and residents recognize and remember.

The logo is a creative fusion of elegance and simplicity, designed to visually represent hair flow through its unique lettering. The smooth, elegant flow of the lettering evokes a sense of calm and relaxation, mirroring the serene environment they provide. It reminds clients that their time with us is not just about a haircut but a luxurious experience designed to rejuvenate and pamper.

I believe that functionality combined with elegance would be the best choice for Hourly Salon’s business card. The card also doubles as an appointment card, ensuring clients have all the essential information—their address, website, and phone number. The design is simplistic yet sophisticated, focusing on texture to create a tactile experience that mirrors the quality and care they provide. This approach not only enhances the card's practicality but also reinforces our commitment to exceptional service and attention to detail.

Their exterior design is the embodiment of the brand's signature green, creating a standout location that attracts passersby and invites them to experience their hair care services. The vibrant green paint serves as a visual beacon, ensuring our salon is easily recognizable and memorable in a busy area.

The brochure is designed to captivate and inform, featuring the logo prominently in the center of the front cover. The interior is kept simple and clean, listing their wide range of hair services clearly and concisely. A conveniently placed QR code directs clients to their website for easy appointment booking. The back cover provides practical details, including their opening hours, phone number, and website URL. This elegant and functional design not only showcases the essence of Hourly Salon but also ensures clients have all the information they need, reflecting their commitment to excellence in both service and presentation.